HTC to drop “One M” branding from flagship phones, 2016 flagship will be the HTC 10
It looks like the days of the HTC One are numbered. According to Evan Blass, HTC’s 2016 flagship (currently known as the HTC Perfume and HTC One M10) will likely be marketed as the HTC 10. This bit of information isn’t really new. We first heard that HTC was planning on dropping the “One” branding back in August of 2015 and then again in early February.
While it may sound counter-intuitive to more away from an established brand, this may actually be a very smart business decision for HTC. Since the introduction of the HTC One X, One S and One V, there has been a lot of confusion within HTC’s One family. The company tried to clean things up with the launch of the HTC One in 2013, but there have been dozens of other One devices introduced since then and people who own a flagship One refer to their phone at the M7, M8 or M9.
Changing the naming scheme of HTC’s flagship smartphones will likely have no immediate impact on sales, but it will help the general public distinguish HTC’s top-tier smartphone for the year from all the other HTC devices.
Do you think this is a good move on HTC’s part?
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— Evan Blass (@evleaks) March 4, 2016