Supply chain report claims HTC One M9 component orders will decrease 30% due to slow handset sales
After posting lower than expected numbers for the month of April, a report from Taiwan’s handset supply chain suggests that HTC may soon cut back on its component orders for the HTC One M9 due to low global demand for its flagship phone. The HTC One M9 is impeccably designed and is one of the best smartphones of 2015, but many consumers see the One M9 as a replica of last year’s One M8 with a handful of tweaks to its internal components.
Slow sales of the HTC one M9 could also be attributed to HTC’s inability to pull together a cohesive marketing message to promote the phone. We’ve seen more than a dozen random promotional clips for the HTC One M9 on HTC’s YouTube channel, but none of them are as good as last year’s “ask the internet” campaign and we have yet to see a commercial for the HTC One M9 on TV. Yes, a good phone should sell itself, but HTC needs to invest some money in marketing to combat the constant bombardment that consumers get in the mainstream media from Samsung and Apple.
HTC was able to find stable ground in 2014, but 2015 will be another year where HTC loses additional market share to the competition. Since the HTC One M9 isn’t going to help HTC’s financial situation, the company may need to pull up the launch of the HTC One M10 into the second half of 2015 if it hopes to keep its current market share and remain profitable.