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HTC One (E8) set to launch in Russia later this month

After last week’s unveiling of the HTC One (E8) for India, we’re now hearing that HTC’s alternative flagship Android phone is destined for Russia. According to Hi-Tech Mail, HTC is planning to launch the HTC One (E8) in Russia before the end of July with a price tag of RUB 25,000 (roughly $715). The price is definitely a lot higher than what HTC is charging for the One (E8) in India ($583) and China ($450), but it’s still quite a bit lower than Russia’s RUB 30,000 ($860) sticker price for the metal-clad HTC One (M8).

We understand that devices need to be priced differently for various markets across the globe, but we’re a bit surprised that there’s such a vast chasm between these markets. It’ll be hard to replicate the HTC One (E8)’s pre-order success in China if the price of the phone continues to rise as it moves further west.

Source: Hi-Tech Mail

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