Nielsen: HTC takes the #3 spot in US smartphone market share in Q2
The latest numbers form Nielsen show that HTC may not be doing so bad after all. The report shows that HTC phones accounted for 9.4% of all smartphones currently in circulation in the US, enough to secure the number three slot below Apple (40%) and Samsung (24.7%). Motorola’s nipping at HTC’s heels with 9% market share and may have the opportunity to surpass HTC by the end of the year if the launch of the Moto X and new line for DROID phones are a success.
While it’s nice to see HTC close to the top, the company’s market share has fallen dramatically. Just two years ago, Nielsen reported that HTC help a 20% market share in the US, doubling Samsung’s market share and only eight percentage point behind Apple’s dominating 28%.
It’s hard to know how HTC will fare over the next few quarters, but HTC’s “Change” marketing campaign with Robert Donwney Jr. and the imminent launch of the HTC One mini and One Max may put some distance between HTC and Motorola.