Saying that things aren’t going well for HTC would be a huge understatement. As the launch of the HTC One looms on the horizon, HTC has revealed that its revenue for the month of February came in at $380.4 million – the lowest number in three years. HTC’s revenue for February was 27 percent lower than what the company reported in January and a staggering 44 percent lower than the numbers from February of 2012.
The drop in revenue was expected since HTC has not released any new high-end devices in Europe or the United States so far this year. As the launch of the HTC One approaches (expected to hit Europe by March 15th and the United Sates on the 22nd), the hope is that this will be the last time HTC has to issue a somber earnings report. For now, it looks like HTC will be relying completely on the HTC One to turn the tides around and steer the company back into a more profitable direction. The HTC One will be available in the United States on T-Mobile, Sprint and AT&T and countless international service providers will be selling the device as well.
Hopefully, HTC will be able to capitalize on the single device strategy and deliver a global marketing campaign which will raise awareness of the HTC One and features like Ultrapixels, Zoe, BlinkFeed and the enhanced BoomSound audio experience.
Tech enthusiast, Android user and founder of the first HTC blog – Nick Gray has been blogging about HTC phones before most people knew what a smartphone even was. Over the years Nick has owned and tested dozens HTC devices and is constantly flashing new ROMs to his Android phones.