IDC: HTC ranked as number 4 global smartphone maker in 2012 despite disappointing year
Despite 2012 being a massively disappointing year for HTC, the company somehow managed to finish out the year in the number four spot in IDC’s top smartphone vendors. According to IDC’s numbers, HTC shipped 32.6 million smartphones in 2012, accounting for 4.6 percent of all smartphone shipped across the globe last year. Unfortunately, HTC’s shipment numbers came in 25.2 percent lower than the 43.6 million smartphones HTC shipped in 2011. When compared to Samsung and Apple, HTC doesn’t even appear to a true competitor. IDC claims that Samsung shipped 215.8 million smartphones in 2012 while Apple’s numbers came in at 136.8 million.
What’s more disappointing about the report is IDC’s numbers from the fourth quarter of 2012. Despite HTC’s fourth place ranking for the year, HTC was not able to maintain spot on IDC’s top five list for the last quarter of 2012. Samsung, Apple, Huawei, Sony and ZTE cumulatively shipped 64.5% of all smartphone in Q4 of 2012. HTC numbers have not been broken out since they were lumped into the “Other” category at the bottom of the list.
IDC’s numbers are disappointing, but they should not be a surprise to anyone who’s been keeping an eye on HTC’s quarterly earning reports. Fortunately, HTC’s fates may soon change. We’ve heard reports that HTC is pushing to be the number three smartphone makers in 2013 and HTC’s Peter Chou has stated that “the worst for HTC has probably passed.” We are hoping that HTC is able to hit a home run with the upcoming HTC M7 and deliver a singular device which will be able to stand up against whatever Apple and Samsung release later this year.