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HTC Source | February 19, 2018

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HTC’s Peter Chou: “The worst for HTC has probably passed”

HTC’s Peter Chou: “The worst for HTC has probably passed”

As we move into 2013, it’s becoming pretty clear that HTC does not want to repeat 2012. Over the past month or so we’re heard from a few HTC representatives that the company is shifting its focus, changing the way to negotiates with service providers and focusing more on innovation now that the company has been able to settle its intellectual property disputes with Apple.

Today, HTC’s CEO, Peter Chou, sat down for an interview with the Wall Street Journal to give hit take on the whole situation. Chou didn’t reveal anything we didn’t already know, but we are encouraged by the fact that he and the company are aware of the missed opportunities they had in 2012. HTC’s CEO didn’t go into detail on how the company will change course in 2013, but he acknowledged that product innovation and marketing are two important factors that HTC will be focusing on going forward.

“One thing I’d learned from last year is to act fast and be responsive to market changes, we are being more flexible now. We are constantly fine-tuning our sales plans and position in various markets,”

“Although we don’t have as much money to counter [Samsung and Apple], the most important thing is to have unique products that appeal to consumers,”

“Our competitors were too strong and very resourceful, pouring in lots of money into marketing. We haven’t done enough on the marketing front.”

“The worst for HTC has probably passed. 2013 will not be too bad,”

– Peter Chou

From everything we’ve seen so far, the HTC M7 will be the device which will help HTC regain market share and allow the company to compete directly with Apple and Samsung. Hopefully, all the rumors turn out to be true.

Do you feel like HTC has what it take to make a comeback in 2013?

Source: WSJ

About Nick Gray

Tech enthusiast, Android user and founder of the first HTC blog – Nick Gray has been blogging about HTC phones before most people knew what a smartphone even was. Over the years Nick has owned and tested dozens HTC devices and is constantly flashing new ROMs to his Android phones.


  1. Go! hTC Go!

    Many people love small bezel phone, and the new hTC flagship phone should comes with smallest bazel, Oh! thats very unique!

  2. Amos Haughton

    Stop making several variants of the same model, just do what the other big company are doing offer the flagship to the four major USA carriers. Follow the successful leads of the other major producers.

    • agree with Amos Haughton, just one flagship, one that HTC put everything they got.

      And faster software update too!

  3. Ma Pia

    There were some moderate sins like non removal covers and no sd cart slot(but wait, space in DROID dna is only sad joke with no sd) Some marketing mistakes with no international aviability of phones you wanted. But in all that mess is only 2 things I really care of: not enough android upgrade support (yes I’m still waiting for my sensation jb update) and superb plus models when buyers of previous versions are some sort tricked. Can’t the company understand that this marketing solutions prevent potential buyers from fast purchase solutions cóż they are waiting for extended model and they are giving you this time only if there is commitment to company, otherwise they go to Samsung for example. I’m still waiting for good and well supported phone from HTC.

  4. Yıldırım

    Try to do better battery..