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HTC Source | August 22, 2014

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HTC departs Mother and takes advertising in-house

HTC departs Mother and takes advertising in-house

HTC is making additional changes in order to help increase their revenues of yesteryear and the latest step is to take their Advertising in-house instead of outsourcing it to Mother.

In March of 2012, Mother won the account from Deutsch LA and has been responsible for HTC’s £100m global ad business until now.  Their contract with HTC has since expired and HTC has decided to move their advertising in-house and will run it out of there headquarters in Taiwan.

The last global campaign produced from Mother was a TV and digital piece featuring the free-fall fashion shoot filmed entirely on a mobile device.

Campaign

About Steve Raycraft

I am new to the blogging arena, but felt it was something that I could do to share with others my passion for Technology and Android in general. I currently live in Tennessee with my wife. I look forward to working with the guys here at HTCsource and would love feedback on my posts.

  • Dezzy

    Good. That skydiving commercial for the One X on AT&T was really kind of lame. It didnt show anything aobut the device and you’re so distracted from it by the skydiving. Hopefully, they do a much better job with the M7′s ads.