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HTC Source | November 22, 2014

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Rumor: HTC has “suspended development” of several new phones for 2013

Rumor: HTC has “suspended development” of several new phones for 2013

Industry sources claim that HTC is restructuring its plans for the first quarter of 2013 by “suspended development of a number of new models” and reducing its projected shipment increases for the quarter from 20-30% to 10-15%. This latest news comes to us via DigiTimes, a source which has not had the best track record over the past year or so.

If the report is true, there is no clear indication as to why HTC is cutting its projected grown for Q1 by 50%. It’s no secret that the Windows Phone 8 powered HTC 8X and 8S have not been a huge success but we doubt that sales figures for those two phones could have such a significant impact on HTC’s growth potential for Q1.

The news that HTC is “suspended development of a number of new models” could actually be a good sign. HTC has continually stressed that the company was streamlining its handset portfolio – a point which was stressed by HTC’s Chief Product Officer, Kouji Kodera during a recent interview.

“less product, more exposure on those… and bringing some real differentiated factors to the market, rather than just bringing many new products.”

If suspended development on new handsets means a unified lineup from HTC, we could finally see renewed interest in the brand from consumers as the company would be able to pool its resources to market a single device (like the HTC M7 which has been rumored to launch on all four major U.S. service providers) rather than chasing after consumers with four to five different models.

Source: DigiTimes

About Nick Gray

Tech enthusiast, Android user and founder of the first HTC blog – Nick Gray has been blogging about HTC phones before most people knew what a smartphone even was. Over the years Nick has owned and tested dozens HTC devices and is constantly flashing new ROMs to his Android phones.

  • Frettfreak

    Honestly if they don’t Samsung their line up they will loose me as a customer for sure. I am tired of not getting x or y bad ass phone from them cause its only available on 1 damn carrier.

    The thing is, imo HTC makes the best phones and software experience for android hands down. Sense has improved so much that it’s really awesome now and on jelly bean its friggen amazingly fast…. They just need to get their flagship phones in more hand. They could take out Samsung if they do it right

    • farheen

      is the htc rhyme available ?

  • renganathan

    There is a typo its these two mobiles not tow… :)

    • http://htcsource.com Nick Gray

      Thanks for catching that!

  • DonIsGood

    Hey HTC, so long as you streamline all your focus on the development of M7 and I’m happy

  • http://fb.com/ILoveHTC ILoveHTC

    I’m confident that M7 absolutely will be announced at MWC 2013, because HTC has confirmed that they will attend MWC 2013 (http://v.gd/MobileWorldCongress), what else they will announce at MWC 2013 if not M7 codenamed smartphone :)