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HTC Source | October 23, 2014

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New Chief of Marketing joins the HTC team

New Chief of Marketing joins the HTC team

HTC is looking forward to next year and so is HTC’s new Chief Marketing Officer, Benjamin Ho who will be joining the team in January 2013. He is set to leave his current position as marketing lead for Far EasTone Telecommunications Co a carrier company from Taipei.

As the new Marketing Chief for HTC, Mr. Ho’s focus will be all about holistic marketing and mass-market outreach for our beloved Smartphone manufacturer. Expect to see a new phase of commercials with flashy HTC phones on the frontline.

It is hopeful that the new strategy will turn things around for HTC as the company has seen several quarters of declining sales figures. HTC has fallen several positions in the ranks amongst other manufacturers like Samsung and Apple, but the company is still bringing in a profit and is in no way ready to throw in the towel.

Since HTC and Apple reached a civil agreement last month, to compensate one another over patents each company holds that have been disputed, HTC can re-aim some of its focus on real priorities like getting the brand out in the public as the true competitor against its rivalries.

Source: BusinessWeek

About Andy Medders

With over a decade of IT experience working in and for the US Army, Andy has helped implement pilot programs using Android devices at work and helps others learn how to turn a smartphone into a tool for getting things done. He started a blog about HTC as an outlet to share HTC news without spamming his friends on common social networks, but decided to combine forces with HTCSource to have more of an impact on the HTC community. Andy has had an HTC in his pocket since the days of the T-Mobile MDA.