HTC: Apple settlement to pay off in 2013 – company changing the way it negotiates with service providers
It’s only been a few months since Apple and HTC announced their cross-licensing patent agreement, but HTC seems confident that things will turn around in 2013. In an interview with the Economic Observer of China, Ray Yam, president of HTC China, said HTC will be pushing forward with new innovations in 2013 rather than focusing on legal disputes with Apple and the countless hours needed to create workarounds for Apple’s software patents.
Hopefully, the focus on software innovation means we’ll be treated to a completely new HTC Sense 5.0 in early 2013 which makes the OS even lighter and delivers some truly unique functionality not seem on other Android powered smartphones.
“The settlement with Apple will start to pay off next year, and the fourth quarter of this year is still going at a set pace,”
In the interview, Yam also disclosed that HTC has changed the way that the company negotiates with telecom operators. No additional information was disclosed, but we’re hoping that HTC will take the same approach as Samsung and Apple, offering only a single flagship device for every service provider. This approach would allow HTC to consolidate its product offerings, reduce development and manufacturing costs and give the company the opportunity to throw a ton of money behind a single marketing campaign. There’s no guarantee that this approach will help HTC regain its former glory, but it should be a step in the right directly.
Source: Focus Taiwan