HTC and O2 hope to save the planet by de-coupling charging adapters from phones
O2 and HTC have set out on a mission to be pioneers in an effort to “eliminate chargers sold with every new phone in the UK.” The announcement was made today by Ronan Dunne, CEO of O2, who believes that they can boost the company’s commitment to going green by de-coupling charging from handset since 70 percent of all consumers already have a “relevant charger” which was most likely purchased with a previous phone. O2 estimates that there are over 100 million unused chargers in the UK alone. By taking the charger out of the equation, O2 expects to reduce the packaging footprint of new phones and hopes to also save costs associated with shipping the devices across the globe.
An unnamed HTC device will be the first to ship without a charger. The HTC device will include a USB to Micro-USB cable, but consumers will need to purchase the charging adapter separately if they do not have a spare one lying around the house.
[quote]I have a simple vision for O2: we want to take chargers out of boxes full stop. Right now, O2 with HTC has to go it alone on this matter – we both believe in it passionately enough that we can’t wait for the industry as a whole to join us in this crusade. That said, we hope that we will be able to pave the way for others to follow us as this has to be a collective effort if we are to achieve the bigger aim of eliminating chargers sold with every new phone in the UK.[/quote]
Do you think O2 and HTC are making the right move? How many extra charging cables to you have tucked away in your office drawer?