Taiwan Central Bank proposes an HTC bailout
It’s no secret that competition in the smarthpone sector has had a devastating blow on HTC. Its market share has dropped, resulting in less than stellar quarterly earnings reports. In an effort to keep the company from collapsing, the Taiwan Central Bank Governor is asking its government to intervene. Taiwan suffered a huge 11.6-percent year-over-year decline in exports for the month of July, much of which could be attributed to HTC’s downward spiral in the markets.
We’re not exactly sure what the bailout proposal will look like or what HTC would have to agree to, but we’re not so sure that this is the best move for HTC. The company is still highly profitable and we expect consumers will give HTC another chance once the next round of flagship devices are unveiled.
Do you think HTC needs the government of Taiwan to step in to get the company back on track?
Source: Commercial Times