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HTC Source | September 17, 2014

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MOG playing to a new beat; gets acquired by Beats Audio

MOG playing to a new beat; gets acquired by Beats Audio

This morning HTC, by way of their Investor page, announced on the behalf of Beats Electronics, LLC the acquisition the popular streaming music service known as MOG for 14 Million US dollars. As you may know, HTC owns a large part of Beats Audio so this acquisition will more than likely have an impact on HTC and the products they offer to customers world-wide.

The popular subscription based music service has come pre-installed on several HTC handsets on the AT&T network like the HTC Vivid and HTC One X and you can join the 12,000 others, like me, who have downloaded it from the Google Play store for free. MOG is not only limited to smartphones; with partners like Google TV, Roku, Logitech, LG, Ford, Mini Cooper, BMW, and more making it possible to listen to music just about anywhere. Additionally, MOG is a service available to users of many Apple products like Mac computers, iPod, Apple TV, iPad, and even the iPhone.

Combined with newer HTC handsets that have the Beats Audio sound profile, a pair of Beats by Dre headphones, and MOG one could easily lose themselves in the endless possibilities of musical goodness. MOG offers over 15 million songs, including newly released music, radio stations that play only the artist one searches for, and ways to search and discover all sorts of music as well.

Is HTC on the right path to creating its own ecosystem that fits right into the heart of many people’s lifestyle or is this acquisition a bad move by the Beats Electronics, LLC board? We look forward to how this will unfold and plan to keep readers posted when more information is available.

About Andy Medders

With over a decade of IT experience working in and for the US Army, Andy has helped implement pilot programs using Android devices at work and helps others learn how to turn a smartphone into a tool for getting things done. He started a blog about HTC as an outlet to share HTC news without spamming his friends on common social networks, but decided to combine forces with HTCSource to have more of an impact on the HTC community. Andy has had an HTC in his pocket since the days of the T-Mobile MDA.

  • kenneth

    Good work HTC and beats audio, just give it time, people Will decide at one time, let Apple think of court all the time, but u think of innovations. I have used HTC since the first Windows phone and I know what am talking about. Good luck

  • kenneth

    As for the HTC, need doing some advertising that can cover the whole world, May be on English and Spanish football teams, thats how Samsung is successful.

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