Thin is in – HTC scrapped plans for phone with 3,000 mAh battery based on consumer research
While HTC does an amazing job of listening to its customers, it’s impossible to create a phone which meets the needs of every consumer. This point was highlighted yesterday by HTC’s VP of portfolio strategy, Bjorn Kilburn, at the HTC Frequencies conference in Seattle. Bjorn Kilburn mentioned that consumer research conducted in 2011 suggested that there was a higher preference for slim devices than there was for higher capacity batteries.
As a result of this research, HTC scrapped plans to produce phones with would have featured 3,000 mAh batteries and favor of phones with slimmer designs. In order to create the slimmest devices possible, design decisions forced eliminated user removable batteries.
We are not sure if HTC made the right decision by choosing to produce slim devices over adding extra battery capacity, but we have heard very few battery related complaints about the HTC one X, HTC one S or HTC One V. We’re not sure what the future holds, but we do hope HTC does eventually produce phones with much larger batteries without compromising too much on the aesthetics of their handsets.