HTC partners with IBM to gain a momentum in the enterprise market
HTC has formed a new partnership with IBM which they expect will help the company reach its goal of selling 100-million devices per year. The new agreement with IBM will help HTC gain a stronger foothold in the enterprise market with the integration of IBM’s smart business applications on HTC devices. Details about the IBM and HTC partnership are sparse, but HTC is expecting IBM to talk HTC up to IBM’s current and prospective corporate customers going forward.
Over the past few years, HTC has grown significantly in the consumer market segment, but enterprise sales have lagged as the iPhone has gained a slightly upper hand within the corporate world. David Jaeger, executive director Global Enterprise and Services at HTC said:
It’s only been really relatively recently that HTC has broken into the enterprise space. We’re driving toward that magic 100-million device number globally. We see IBM as the gold standard for an enterprise partnership. We want to make sure if IBM is talking about Android or tablets, HTC is in the conversation.
While the iPad currently has a huge advantage over Android powered tablets, the little green robot is expected to make a comeback by 2015. We’re not sure how quickly enterprise customers will be able to embrace new platforms and move away from Windows based systems, but we hope HTC’s new move will give them a leg up on other Android OEMs. What we’re really hoping for is HTC and IBM to partner on a Lotus Notes application for Android and Windows Phone which works a lot better than the current Lotus Notes Traveler application which IBM currently offers.
Source: Tech Week Europe